A new thing on the shelf

Put a new product on the shelf and almost nobody buys it on the first day, however good it is and however fair the price. A jar of honey needs no introduction; a jar of something a customer has never associated with a beekeeper does. Real small producers see this when they add mead or cosmetics beside plain honey: the new line starts slow no matter the price, and picks up only as people taste it, hear of it from a neighbour, or see it there often enough.

That climb is not linear. A little known sells a little; selling a little makes it more known; a barely known product picks up speed as it goes.

In this game a product known by only a few takes a season, sometimes a season and a half, to become known by most. Every jar sold along the way gets it there.