The books / Selling from the Farm / chapter 9 of 14
Market day
All chapters
- The going rate
- A price has a shoulder
- What the road brings
- Regulars
- A new thing on the shelf
- Why a bargain spreads faster
- Pricing a jar so it sells out before the next crop
- The co-op is a valve
- Market day
- A shop of your own
- Signs, leaflets and adverts
- Selling by post
- Selling drink
- What a keeper is really choosing
A farmers market is not a bigger roadside stand; it is a different kind of selling, because people come looking for this, not passing a farm. A stall meets more strangers in a morning than a quiet road sees in a month, so market day is as much an introduction as a sale.
That is worth a fee: a morning that meets a town's worth of new faces is worth more than the same morning at home, since a stand's regulars know it already.
In this game a market runs every seventh day, mid-spring to autumn's end, taking up to:
- 8 kilos of honey
- 12 pieces
- 4 bottles
At the going rate, counted three times over for the farm's name. A casual day costs 10. A book buys ten days for 80, spent only when you take the stall.