The books / Selling from the Farm / chapter 9 of 14

Market day

All chapters
  1. The going rate
  2. A price has a shoulder
  3. What the road brings
  4. Regulars
  5. A new thing on the shelf
  6. Why a bargain spreads faster
  7. Pricing a jar so it sells out before the next crop
  8. The co-op is a valve
  9. Market day
  10. A shop of your own
  11. Signs, leaflets and adverts
  12. Selling by post
  13. Selling drink
  14. What a keeper is really choosing

A farmers market is not a bigger roadside stand; it is a different kind of selling, because people come looking for this, not passing a farm. A stall meets more strangers in a morning than a quiet road sees in a month, so market day is as much an introduction as a sale.

That is worth a fee: a morning that meets a town's worth of new faces is worth more than the same morning at home, since a stand's regulars know it already.

In this game a market runs every seventh day, mid-spring to autumn's end, taking up to:

  • 8 kilos of honey
  • 12 pieces
  • 4 bottles

At the going rate, counted three times over for the farm's name. A casual day costs 10. A book buys ten days for 80, spent only when you take the stall.